Founders in Focus
Video interviews with AI company founders — with a particular eye on Italian talent. Hosted by someone who grew up in Rome, works in Silicon Valley, and speaks both languages fluently.
First Interview
Cassandra
CEO & Founder
"AI Marketing Measurement: Replacing Attribution Guesswork with Scientific Certainty"
A deep dive into how Cassandra is rethinking marketing measurement from the ground up — combining MMM, geo-lift testing, and always-on incrementality into one platform, and what that means for how brands spend their budgets.
What to Expect
Rome to Silicon Valley
A unique bilingual perspective bridging the Italian startup ecosystem with the US market — understanding what it really takes to cross the Atlantic.
Founder Stories
Unfiltered conversations with CEOs about where they came from, what they built, and the hard decisions that shaped their companies.
Deep Dives
30-minute format designed to go beyond the pitch — exploring the business model, the team, the vision, and the path to global growth.
About the Host
Grew up in Rome, built a career in Silicon Valley. With 25 years in software development and a front-row seat to the AI revolution, these conversations come from a place of genuine curiosity and technical fluency.
Italian founders face a distinct set of challenges — navigating a smaller domestic market, different investment culture, and the challenge of breaking into the US. This series is designed to shine a light on those stories, in both English and Italian where it helps, and to help commercialize their products in the American market.
Interview guests are featured in the ARTE LOGICA AI directory.