Adobe MAX — The Creativity Conference
Overview
Adobe's annual creativity conference where Firefly AI, Photoshop Generative Fill, and next-generation AI creative tools are unveiled to designers, photographers, and content creators worldwide.
Full Description
Adobe MAX is the world's largest creativity conference, bringing together over 10,000 designers, photographers, videographers, and creative professionals. In recent years it has become one of the most important venues for generative AI announcements — Adobe used MAX to launch Firefly (its family of generative AI models), Photoshop's Generative Fill feature, Premiere Pro's AI editing tools, and Firefly Video. Sessions cover hands-on workshops with AI creative tools, talks from leading designers on AI-assisted workflows, and previews of upcoming features across the Creative Cloud suite. For creative professionals navigating the generative AI transition, Adobe MAX is essential.