Cassandra
Overview
AI marketing measurement platform combining MMM, geo-lift testing, and always-on incrementality to show exactly what drives revenue.
Full Description
Cassandra is an AI-powered marketing measurement platform that brings together Marketing Mix Modeling (MMM), geo-lift testing, and always-on incrementality measurement in a single unified tool. It replaces guesswork in marketing attribution with scientific certainty, helping brands understand which channels, campaigns, and budgets are actually driving incremental revenue versus those that only appear to perform well due to correlation. Cassandra is built for performance marketers, growth teams, and CMOs who need to make confident budget allocation decisions in a cookieless, privacy-first measurement environment. The platform continuously learns from new data to keep models current without requiring manual recalibration.