State of Marketing AI Report
Overview
Marketing AI Institute's annual survey of 1,000+ marketers revealing how AI is being adopted across the marketing stack — the tools being used, the results achieved, and the barriers to adoption.
Full Description
The Marketing AI Institute's annual State of Marketing AI Report is the most comprehensive data source on how AI is actually being used in marketing organisations. Based on surveys of over 1,000 marketing professionals, it tracks adoption rates across content creation, SEO, paid media, email, social, and analytics; measures ROI from AI marketing tools; identifies the biggest barriers to adoption (skills gaps, budget, change management); and profiles the 'AI-first' marketing organisations outperforming their peers. The report has become required reading for CMOs, marketing directors, and anyone trying to build a case for AI investment in their marketing organisation.