Marketing Artificial Intelligence
Overview
Paul Roetzer and Mike Kaput's practical guide to applying AI across every marketing function — from content and SEO to email, ads, analytics, and personalisation at scale.
Full Description
Marketing Artificial Intelligence by Paul Roetzer (founder of Marketing AI Institute) and Mike Kaput is the most practical guide available for marketing professionals looking to integrate AI into their work. The book introduces a framework for evaluating AI tools, explains how AI is transforming specific marketing disciplines (content creation, SEO, paid media, email, social, and analytics), and provides a roadmap for building an AI-first marketing team. Unlike abstract AI books, this one is filled with real tool recommendations, case studies, and actionable steps for marketers at every level.